Snoop Dogg is coming to Hitman World of Assassination. The Gamescom Opening Night Live 2026 segment was staged as an in-world commercial: a hooded man on a rain-soaked bus-stop bench under a poster for “Dr. Cane” cookies, Snoop’s face on the packaging, then a cut to a sun-blasted beach where Snoop, in a green tracksuit and sunglasses, hawks a “new” product called Morsizzles by Dr. Cane while a film crew shoots the ad.
The gag ends with Snoop biting into a cookie studded with pills and complaining about “these internet-ass DJs” and their “funky music”, before the tagline lands: “The Dogg Father, now coming to Hitman”.
Beyond that line, the segment did not say whether Snoop is an Elusive Target in the style of IO Interactive’s previous celebrity contracts, a playable character, or something else, and no date was given on stage.