Rockstar’s GTA 6 marketing has stepped out of the game and onto real Miami streets. A set of photos posted to r/GTA6 on Saturday by u/Snak3D0ct0r shows four ads around downtown: a “Welcome to Vice City” billboard outside the Kaseya Center, a building wrap for a lipstick brand called Dix, a “Juice Loose” juice billboard, and a cartoon ad for “Macca & Friends” that says the show is “coming November 19 on Weazel”. November 19 is the day GTA 6 launches.
New advertisement spotted and three other billboards
byu/Snak3D0ct0r inGTA6
None of these brands exist. They are the fake companies that fill GTA’s world, and Rockstar has bought real Clear Channel boards to sell them to people who have never heard of Leonida. The in-game logic holds up on the street: every board carries the Vice City script mark, and the Dix wrap adds a QR code in the corner.
“These are Dix lips” is the new one
The ad the post calls new is the biggest: a multi-storey wrap on a downtown tower, a pair of red lips over a lipstick, the serif “Dix” logo in the corner and the line “These are Dix lips” along the bottom. It is a luxury fashion parody in the classic Rockstar register, the kind of joke you walk past twice before it lands. The thread’s top comment sums up the reaction: “That 1st one never change Rockstar.”
Juice Loose is “keeping America on the move”
The second billboard sells Juice Loose, with a smiling orange mascot and the slogan “Keeping America on the move!”. Read it once as a juice ad and once as a laxative ad, and you have the whole Rockstar house style on one board.
Macca & Friends airs November 19 on Weazel
The cleverest of the four is a kids’ cartoon ad: a pink dinosaur in sunglasses, flamingos and a gang of pastel friends under a “Macca & Friends” logo, with “Coming November 19 on Weazel” across the bottom. Weazel is GTA’s in-universe media company, the network behind Weazel News since GTA IV. The date is not a TV premiere. It is GTA 6’s release date, hidden in plain sight on a board most drivers will take for a real Saturday morning show.
Welcome to Vice City, outside the Miami Heat’s arena
The fourth photo is the simplest: a black Clear Channel billboard with “Welcome to Vice City” in pink script, standing outside the Kaseya Center, home of the Miami Heat. Miami is the real-world model for Vice City, and the sign treats the city as if the game’s version had already arrived.
The campaign has been spreading since mid-October
These four are part of a wider push that fans have been documenting across the United States for about two weeks: a mural and billboards in Los Angeles, Times Square and Manhattan boards in New York, branded buses in Chicago, and a run of kiosks, umbrellas and a blimp around Miami. Rockstar has not announced the campaign or said how long it runs, so expect more sightings in the three and a half weeks before launch.
What is confirmed before November 19
GTA 6 releases on November 19, 2026 on PlayStation 5 and Xbox Series X|S, with pre-orders open now. Our guides cover the release date, release time and pre-load date, the editions, prices and pre-order bonus, every Leonida location Rockstar has shown, and everything we know before launch. The billboards are the first sign of how loud the last month is going to get.
